Acche Din

Mad Men (The Indian Version)

It’s now painfully clear: the BJP and AAP firmly believe that pouring tax-payers’ money into advertising and PR is the best way to govern the country, states, Union Territories, et cetera. I don’t know about you, but I flinch when I discover that crores of rupees are wasted on the silliest of ads and unnecessary PR initiatives. Since we cannot dissuade both these parties from engaging in this battle to win our fickle hearts and minds, how about we recommend a few ways they can cut costs?